Any real estate investor would want to make his first postcard mailing to be effective. There are simple ways in order to make this possible.

So what are these wonderful words, which all just happen to start with the letter “P”? They are Problem, Promise, Proof, Price. Include mentioning each of these in your next postcard message and watch your response skyrocket.

First you need to outline the problem your potential customer faces. And no you’re not doing this because he doesn’t know what it is. He’s well aware of his problem. But you do this to create a genuine bond with your potential customer.

To have the right Problem Key, your copy must be able to express your prospect’s problem in a way that helps him feel that you fully understand his problem and what he is going through. Hence, before starting any real estate direct marketing campaign, you must know your prospects well.

Next, your real estate postcard marketing copy must have the Promise Key. This key builds your prospect’s hope that you can effectively solve his problem, whether he is in pre-foreclosure, needs to relocate, or wants to cash in his home for retirement.

Your copy must also contain the Promise key. Make sure that your customer would feel that there is still hope and that you can provide the solution to his problem. Make a promise that you can get rid of his real estate problem and that your expertise and knowledge would save him from his plight.

Critical to the body of your copy is a solid Proof Key. Most of your prospects have been contacted by several investors. In your real estate direct mail, your prospect must have his doubts about you eliminated by the proof key.

Great proof keys are made up of customer testimonials and genuine narratives of prospects like them who were reluctant to sell their homes, but after accepting your offer, discovered that they should have made the decision sooner!

Lastly, you should also include the Price key in your real estate direct marketing copy. Usually, the price is the main concern of every prospect. This time, tell your prospect your offer and how much it would cost him if he doesn’t take it.

So review your copy right now and check if it contains the four keys. If you think you have them all covered, your real estate marketing plan will be much more effective.