Are you looking for an LCD TV that has the highest resolution for optimum picture quality? Or perhaps you are after easy-to-use functions? The Sony Bravia 40W550U can provide you with this and much more at a very reasonable price!

You will discover how truly special the KDL 40W5500 is when you witness the sharp images that provide a terrific overall appearance thanks to High Definition Detail; 1920×1080 pixel resolution, which happens to be the highest resolution of HD sources.

Motionflow 100HZ will see to it that you never have to be concerned with blurry imaging, unlike some ordinary television sets. Instead, with Bravia 40W5500 you will experience enviable picture quality to make watching your favourite sports more exciting ” as if you were there in person.

The overall quality of screen captures is further accentuated with Bravia Engine 3, which lets you change the contrast from very dark to the lightest and brightest colours for magnificent life-like images; surely the next best thing to 3D!

Are you looking to capture the cinema experience without trekking to the cinema? Well, you will be thrilled to discover the amazing benefits of the 40W5500s 24P True Cinema: excellent surround sound quality that is bound to transport your living room into the movie you are watching.

Not only does the 40W5500 bring out the very best in movies but with four HDMI Inputs (two located on rear, and two on side, all with CEC) you can easily connect High Definition sources such as Blu-ray Disc and Playstation, to the TV.

The Sony Bravia 40W5500 allows for quick and efficient upload of photos, games, videos and even music directly on to the TV screen, so that everyone in the room can share the fun.

The 40W5500 also offers DNLA Home Networking Technology so that all music, videos and photos can easily be uploaded on to the big, LCD TV screen, straight from the computer.

Simply by clicking a button on the remote control, Bravia Sync can control the entire LCD TV and access devices such as the Handycam Camcorder. Cleverly designed with Eco-Settings that include Light Sensor to automatically alter the brightness of the screen and reduce energy consumption, the Sony 40W5500 will allow for peace of mind and hours of entertainment in your living room.