Being ranked in the top 3 positions on Google or any major search engine can radically transform your business. As a result, many companies are spending large sums of money to pay others for optimizing their websites. The good news is that even the do it yourself webmaster can achieve top rankings using popular tools and resources that are now available at a low cost.

The key with any piece of software is to know what you want it to do. A good place to start with SEO is with web site analysis. Make sure you’re using software that can help you analyze your website and make the necessary changes necessary to improve your search engine rankings. SEO tools that neglect on page factors can only get you so far. So make sure the tool you use can analyze on page and off page factors.

Use tools that can give you a solid understanding of on page optimization factors. Even if you can build links to your website quickly from high ranking websites, your search ranking may be temporary without adherence to the proper on page factors. Consider the basic factors like your meta tags, page load times, and use of keywords throughout your page. Make sure the online SEO tool you use can run an analysis on these factors for you on a regular basis.

Be sure your page loads quickly. One of the most important factors associated with ranking is user experience. Google wants to make sure that the results you are getting provide the right information quickly. All of this supports a Google algorithm that favors pages that load quickly, have a high Google PR, and provide the right kinds of information. Your SEO tools should provide an analysis of page load times and give you a good understanding of factors are slowing the load times.

Submit your site to search engines. I wouldn’t spend too much time on this one. And in fact, I recommend only doing it with a new website. Submitting a new site to search engines is beneficial so they know to crawl your web site. Some web site owners feel as though they need to resubmit their site on a frequent basis. I have never found this to be productive and have achieved top rankings without it.

Develop in bound links to your site to improve web site ranking. When other sits link to yours, you create information back to search engines informing them of your meaning. Specifically, the Google PR of the sites linking to yours determine your placement on search engine results. If you want to improve your rankings, develop inbound links from third party websites that already have an established Google page rank.

To enhance the effectiveness of your online marketing, you must first consider you needs when it comes to on page and off page optimization. Whether you are trying to speed up your site, evaluate on page factors like page load speed, or focused on building links, you need a tool that can meet your needs. In some cases, you may need to use a combination of free and paid tools in order to meet your goals.

Consider using search engine optimization tools to improve the quality of your website and improve search rankings. The added benefit of using technology to improve your seo campaigns is that you’ll save a great deal of time and frustration. Choose your tools and objectives carefully to achieve the outcome you’re looking for.