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If you have a newsletter, you want to aim to do one thing. That thing that you should aim to do is building a relationship in your newsletter. This is essential in the business world. When you send your newsletter out you are sending it to people who do business with you or wants to do business with you. Therefore, you have to make them feel valued.

Are you trying to raise capital for your start-up or corporation in expansion? Have you exhausted your traditional institutional sources and hedge fund contacts? Don’t lose hope just yet! First of all, take all those pamphlets and brochures from banks and other traditional lenders that are lying all over your desk and toss them in the trash…they are absolutely useless.