A Reuters story that appeared late last year said that Singaporeans are now trading their Rolex watches, including the popular Datejust watches, and are now settling for less pricey brands. This is because recession has hit the Asian city-state quite badly and people are trying to cash in on the value of their Rolex watches.

This only goes to show that in times of crisis, you can rely on your Rolex Oyster Perpetual to save you – that is, if you have one. Jewelers all over the world are reporting that the demand for both brand new and pre-owned Datejust and Oyster watches is still climbing despite the global recession. And instead of prices going down, as in the case of other luxury watches, they are even going up for the Rolex.

If your fortunate enough to have money to invest, the Rolex Oyster Perpetual Datejust would be a great starting point. Gold is at an all time high and with cash4gold watches are coming a commodity. The Rolex has craftsmanship that cannot be duplicated and if you decide to sell your watch down the line, give it a good buff and you could make a good return.

Rolex is a name everyone has heard of but not everyone can afford. Rolex has held the most high standards for watches and has become a benchmark for the watch industry. Rolex has always been the most innovative watch maker and the Oyster Datejust was the first watch to feature a date display as well as gotten the chronometer rating.

Not only does Rolex make amazing watches, they are able to market them perfectly. There are several hundred Oyster Perpetual Datejust watches made every year but they also have very limited edition watches that come out throughout the year as well. The Paul Newman Daytona watches are a limited edition Rolex Oyster Perpetual. It was once sold for over eight times that original cost of the watch.

I was told by an investor once that “If there is blood in the street, buy property” meaning that tangible items are more important in a depression than cash. Cash is only as valuable as the gold backing it up so invest in a nice Rolex Datejust. It’s a small investment that will payoff in the long-run more so than the banking system.

In addition to the brand value and reputation that the Rolex Oyster Perpetual Datejust watches have, it should be noted that some models come in 18K gold and studded with diamonds. Gold and diamonds may fluctuate slightly in price but the value is always there. It is always better to invest in something that you can see and hold in your own hands, according to financial experts, and the Rolex Oyster Perpetual Datejust is one such object you can hold on to, no matter how bad things can get.

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